Are you entering the world of web design or development and are you stumbling upon tech jargon? I’m here to rescue you! I’m writing a series about tech jargon, and this week my post is about Parallax. What is it and why must you use it?
Parallax is a scrolling technique mainly used with images. Images are scrolled over at different horizontal and vertical speeds. It creates the illusion of depth. This technology is increasingly used online. Previously, it was used mainly in 2D games to create a 3D feel. The background layer is moving a lot slower than the layer in the front. An example of this is the game Tiny Wings, but also the classic of all times, Super Mario uses this technique.
Why you want to use parallax on your website
Because it’s very interesting for your users! Statistics show people are tended to stay longer on your website to play with it if you use parallax. It is a nice way to promote a single product. You can show all the features nicely and give the user a memorable experience.
Why you don’t want to use it on your website
Users tend to leave your website quicker when they’re viewing it on a mobile phone. The loading time is a lot longer than a website without parallax. A website with parallax is difficult to build responsively, so in order to view it on devices other than a desktop, it isn’t a desirable choice.
Don’t use parallax on your normal website. It slows down the site and users are quickly frustrated with animations. However, when you want to promote a single product, parallax can be a fun way to provide a nice experience for your customers. They will remember your product in the future if they are able to play with it!